8/6/2023 0 Comments Real estate newsletters![]() Running a straw poll is something that can be seen in newsletters every week now. Create how-to posts (e.g., how to prepare your house for a showing), evergreen articles (e.g., Things to consider while hunting for a home), and interviews with industry leaders and local experts. Write blog articles about topics that will be of use to your readers. Round up your blog content into a real estate newsletter, depending on how often you produce blog posts. Niche group meetings like book clubs, charitable organizations, and acapella troops will be of interest to specific sections of our audience and can make for attractive real estate newsletter content. Impress Your Clients by Showcasing Your Listings With Styldod’s Free Real Estate Listings Flyer Templates! Create a Calendar of Local EventsĪt the start of every month, find out about upcoming local events like festivals, holiday celebrations, and parades and inform readers about what they can expect at each one of them. Newsletters from Netflix announces the drop of the next season of marquee shows and the CTA allows users to play the show trailer and save it to their watchlist. You can link property websites and blog articles to these emails. This is an excellent way to market houses that have just hit the market. Round up your latest listings and enclose them in a newsletter. The email also includes news of a contest they are running. Teachers are a reliable source for many students and parents hence these testimonials will be effective. Happy clients are proof that you are a reliable and trustworthy real estate agent.įor example, Duolingo’s newsletter includes reviews from teachers. You can narrate the testimonial in a story format, saying, “Once upon a time, there was a couple who dreamt of buying a home in.” to pique the reader’s interest. Hence ask your former clients to send in thoughts about their experience with you. ![]() 72% of consumers say positive testimonials and reviews increase their trust in a business. Feature Client TestimonialsĬlient testimonials are the best real estate newsletter content to motivate your email list to sign on with you. News publications like Property Outlook Report by will give you a monthly roundup about the state of the market. This information can be gathered from town or city council records and official websites. You can talk about exciting properties in your market (your listings or celebrity residences) and local real estate reports about home values, list prices, and construction. Summarize the local market developments in your real estate newsletter to position yourself as an informed real estate agent in your locality. Unsubscribe: Just like email sign-up forms, unsubscribe buttons are also necessary to keep your clients satisfied.Mobile optimized: As more users turn to mobile devices to check emails, ensure your emails are smartphone and tablet compatible.Call-to-action: Newsletters with CTAs have increased clicks by 371%.Crisp format: Your newsletter should have an uncluttered layout not to put off readers.Do not sink the newsletter by only advertising yourself. Relevant content: Include relevant information that will benefit the reader.Catchy Headline: The headline should be intriguing enough for the reader to open the email.Here are certain elements that can make a newsletter effective: Real estate newsletters establish brand authority and keep agents top-of-mind for readers. ![]() Newsletters are regular emails sent by businesses weekly/ monthly, containing product-focused or informative content to existing and potential customers. Many real estate agents use email marketing as it is the best form of digital marketing and 87% of marketers use it to connect with their target audience. Agents need to constantly market themselves to grow their network and get into the minds of potential leads.
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